You want to understand how your campaigns are driving surfboard sales and lesson sign ups. Which metric helps identify conversions?

• A. Click-Through Rate
• B. Quality Score
• C. Conversion Tracking
• D. Cost Per Acquisition

Answer: (C)

Tracking when users complete a desired action is essential to know which campaigns actually drive sales and signups. Conversion tracking is the mechanism that records these actions—like a surfboard purchase or a lesson signup—on your site or app and ties them back to the ads that led to them. This is how you quantify conversions and measure impact across your campaigns.

Click-Through Rate only tells you how often people click an ad relative to how often it’s shown, not what happens afterward. Quality Score relates to ad relevance and landing-page experience and doesn’t identify conversions on its own. Cost Per Acquisition tells you how much you spent per conversion, but it requires conversion data to compute and isn’t the tool that identifies when a conversion occurs. So the right choice is conversion tracking because it directly identifies and records those conversion actions.