Which tactic helps improve relevance when a query underperforms?

• A. Write more relevant ad copy tied to the query.
• B. Increase daily budget to all keywords.
• C. Pause all keywords.
• D. Remove the entire ad group.

Answer: (A)

When a query underperforms, boosting relevance by aligning ad copy with the exact query is most effective. Writing more relevant ad copy tied to the search terms helps signal to Google that the message directly matches the user’s intent, which can raise the expected click-through rate and improve Quality Score. A higher relevance score often leads to better ad position and can lower cost per click because Google rewards ads that closely match what the user is looking for. For example, if the user searches for “black leather hiking boots,” incorporating those terms and highlighting features like style, size availability, or free shipping makes the ad feel tailor-made for that query.

Increasing daily budget to all keywords doesn’t address relevance and mainly affects volume. Pausing all keywords or removing an entire ad group stops ads from showing and doesn’t improve how well the ads match underperforming queries.