Which statement describes a component of Quality Score?

• A. Bid amount is a component.
• B. Ad position is a component.
• C. Expected CTR, ad relevance, and landing page experience
• D. Conversion rate is a component.

Answer: (C)

Quality Score is determined by three factors that reflect how relevant and useful your ad and its landing page are to users. Those factors are the expected click-through rate (whether people are likely to click your ad for a given query), how relevant the ad text is to the search term, and the landing page experience (quality and usefulness of the landing page). Bid amount and ad position influence ad rank, not the components of Quality Score itself, while conversion rate is a separate performance metric. Therefore, the statement listing expected CTR, ad relevance, and landing page experience best describes the components of Quality Score.