Which report would help you identify new keyword ideas based on user searches that triggered your ads?

• A. Impressions
• B. Attribution Reports
• C. Search Terms Report
• D. Landing Page Experience Report

Answer: (C)

Finding new keyword ideas comes from looking at the exact search terms people used that triggered your ads. The Search Terms Report displays the real queries that led to impressions, including variations you might not have targeted yet. By reviewing these terms, you can uncover relevant new keywords to add, capture long-tail phrases, and identify terms that should be added as negatives to improve targeting and efficiency. Other reports have different uses: impressions show how often ads appeared, attribution reports map how conversions are credited across touchpoints, and landing page experience assesses page quality. So, for discovering fresh keyword ideas based on actual user searches, the Search Terms Report is the best fit.