Which report compares how people got to you via paid ads versus organic results?

• A. Paid and Organic Report
• B. Impressions
• C. Geographic Report
• D. Search Terms Report

Answer: (A)

This question focuses on identifying the report that lets you see and compare how visitors arrived at your site from two different sources: paid ads and organic search. The Paid and Organic Report is built for this exact comparison, grouping traffic by paid search campaigns versus organic search results so you can evaluate their relative performance side by side. It enables you to look at metrics like sessions, conversions, and engagement for both channels in one place, helping determine whether paid advertising or organic efforts are driving more valuable traffic.

Impressions only tells you how often your ads were shown, not how people arrived on your site or how those arrivals compare to organic traffic. A Geographic Report shows where users are located, not how they found you. The Search Terms Report reveals the queries that triggered ads (and sometimes organic terms), but it doesn’t provide a direct, side-by-side comparison of paid versus organic traffic.