Which practice helps improve reach when optimizing keywords and targeting?

• A. Add negative keywords
• B. Target only exact match keywords
• C. Broaden your keyword matches to include 'phrase match' or 'broad match'
• D. Power up for mobile

Answer: (C)

Expanding the match types you use for keywords increases reach. When you optimize keywords and targeting, you want to cast a wider net so your ads can show for more related searches. Using phrase match or broad match lets Google trigger your ads on a broader set of queries, including variations and long-tail phrases you might not have thought of. This boosts impressions and potential clicks, helping you reach more potential customers. You can still keep relevance in check by adding negative keywords to filter out unwanted terms and by refining with tighter match types where needed. For example, a broad match on "running shoes" can show for "best running shoes for beginners" or "women's running sneakers," which you might not have listed explicitly. The other options don’t improve reach in the same way: negative keywords reduce reach, exact match keeps exposure narrow, and focusing on mobile doesn’t inherently expand keyword reach.