Which of the following is a function of the Opportunities page in Google Ads?

• A. Change mobil bid adjustments
• B. Optimize ad rotation
• C. Adjust bid strategy across campaigns
• D. Create a new shopping campaign

Answer: (D)

The Opportunities page is about giving you actionable ideas to grow and optimize your account based on data patterns. It surfaces concrete actions that can expand reach or improve performance, often with quick wins. Creating a new Shopping campaign is a prime example because, when you have a product feed in Merchant Center, Shopping campaigns organize and promote products in search results in a way that can capture product-specific shopper intent more efficiently than keyword-based search campaigns alone. The page aims to guide you toward scalable steps, and launching a Shopping campaign is exactly the type of scalable action it suggests to leverage product data and broaden visibility.

The other actions described touch on settings within existing campaigns—for example, changing how ads rotate, tweaking bid strategies across campaigns, or adjusting device bids. Those are adjustments you make inside campaign or bidding settings, not standalone recommendations the Opportunities page typically issues as a direct, large-scale growth action.