Which of the following is NOT listed among best practices for writing effective text ads?

• A. Highlight what makes you unique
• B. Include Sale Terms
• C. Use negative keywords
• D. Use a CTA

Answer: (C)

Focusing on the ad copy itself, best practices for writing effective text ads emphasize making the message compelling and relevant: clearly state what makes you unique, include sale terms to boost attractiveness, and use a clear call to action to prompt the next step. Negative keywords belong to targeting and campaign structure—they filter out irrelevant searches so your ads don’t show for terms that aren’t a good match. They affect when and where your ads appear, not the content of the ad text itself. So they aren’t considered a writing best practice for the ad copy.