Which of the following is NOT listed as a top reason for ad disapproval?

• A. Typos
• B. Emojis and emoticons
• C. Running ads without a landing page
• D. Don't include 'Click here' in your ad

Answer: (C)

Disapproval mostly comes from issues in how the ad communicates and adheres to policy, not from whether a landing page exists. Typos undermine clarity and credibility, so they’re a common reason ads get disapproved. Emojis and emoticons can appear unprofessional or reduce readability, making them another frequent disapproval factor. Pushing the ad with a vague or weak CTA like “Click here” is discouraged because it doesn’t provide a clear, useful instruction to users. While having a landing page is important for user experience and policy compliance, not having a landing page isn’t typically listed as a top disapproval reason. If the destination URL is broken or violates policies, that would trigger other issues, but simply lacking a landing page isn’t treated the same way as the top ad-copy problems.