Which of the following best describes the factors that contribute to Ad Rank?

• A. Your budget and daily spend
• B. Your bid, expected CTR, landing page experience, and ad relevance
• C. The impact of ad formats alone
• D. How many keywords you target

Answer: (B)

Ad Rank comes from a blend of how much you bid and quality signals that gauge how useful your ad will be to users. The essential factors are your bid, the expected click-through rate of your ad, how relevant your ad is to the user's query, and the landing page experience you provide. These elements work together to predict the value of showing your ad, which is why they determine your position in the auction. Budget and daily spend don’t set your rank on their own, since you could spend a lot but have weak quality signals, or spend less yet have strong relevance and CTR. Likewise, simply targeting more keywords doesn’t directly boost Ad Rank if the ad quality and landing page experience aren’t strong.