Which factors determine Ad Rank in Google Ads auctions?

• A. Your bid (max CPC) and Quality Score, plus the impact of ad extensions and other formats.
• B. Only your bid amount.
• C. Only your Quality Score components.
• D. The website's landing page alone.

Answer: (A)

Ad Rank comes from a combination of how much you’re willing to bid and how good your ad quality is, with extensions and other formats boosting the overall value of your ad. Your bid sets the maximum amount you’re willing to pay per click, while Quality Score reflects how relevant and useful your ad looks to users, including expected click-through rate, ad relevance, and landing page experience. Extensions and other formats add even more value by providing additional information and opportunities to interact, which Google uses to boost Ad Rank. So even a lower bid can win a higher position if Quality Score is strong and extensions are used effectively. The alternatives fall short because a bid alone, or Quality Score alone, or the landing page by itself, don’t capture the full picture.