Which description matches what the conversion tag captures?

• A. Personal data such as name
• B. Email address
• C. IP address
• D. Non personally identifiable ID

Answer: (D)

When a conversion tag fires, its job is to measure that a user completed a specific action and report that back to Google Ads in a way that protects user privacy. The data tied to that conversion is designed to be non-identifiable, using a non-personally identifiable ID to link the conversion to the ad click without exposing personal details. That’s why the description that fits best is a non personally identifiable ID. Personal data like a name or email address isn’t captured by the conversion tag, and while IP addresses may be used for processing, they aren’t exposed as part of the conversion data to advertisers.