Which bidding strategy is designed to maximize conversions within the specified budget?

• A. Manual CPC
• B. Enhanced CPC
• C. Maximize Conversions
• D. Target ROAS

Answer: (C)

Maximize Conversions uses machine learning to automatically bid in each auction to get as many conversions as possible given your daily budget. It analyzes past performance and real-time signals—like device, location, and time of day—to estimate the likelihood a click will convert, then sets bids to maximize total conversions within the budget. This approach is ideal when your primary goal is volume of conversions rather than controlling cost per conversion or the value of those conversions. Manual CPC requires you to set bids without optimization for conversions. Enhanced CPC adjusts manual bids to try to improve conversions but doesn’t guarantee maximizing them within the whole budget. Target ROAS focuses on achieving a specific return on ad spend by prioritizing conversion value, not the number of conversions.