Which audience types can be used for search campaigns?

• A. In-market, affinity, custom intent, and remarketing lists
• B. Video creators only
• C. Demographics only for display
• D. Weather data

Answer: (A)

For search campaigns, you target audiences based on signals that reflect intent and past interactions, then adjust bids or tailor ads accordingly. The audience types you’d use here include in-market audiences (people actively researching or ready to buy in a category), affinity audiences (people with long-term interests related to your products), custom intent audiences (your own defined signals of purchase intent using keywords and URLs), and remarketing lists (people who have visited your site or app before). These categories let you reach users who are likely to respond to your ads right at the moment they’re searching or have shown relevant behavior previously.

Video creators isn’t a fit for search campaigns because that targets YouTube content and creator channels, not search query audiences. Weather data isn’t an audience signal used for search targeting. Demographics has historically been associated more with display and video campaigns, and the question focuses on the audience types typically used for search.