Which audience targeting helps people who've already visited your site complete purchases?

• A. Remarketing
• B. In-market audiences
• C. Lookalike audiences
• D. Demographic targeting

Answer: (A)

The main idea is re-engaging people who have already visited your site to push them toward completing a purchase. This is what remarketing is designed to do: you collect a list of site visitors and show them tailored ads as they browse the web or search, reminding them of products and encouraging them to return. Because these users have already shown interest, remarketing usually delivers higher conversion rates and more efficient cost per acquisition than broad audience targeting. In-market audiences target people actively researching or comparing products, but they aren’t tied to your site visits. Lookalike audiences aim to reach new people who resemble your existing customers, not specifically visitors who left your site. Demographic targeting uses basic attributes like age or gender. These options reach different groups or rely on other signals, so they’re less direct for completing purchases started on your site.