Which are typical conversion events in Google Ads?

• A. Purchases, signups, form submissions, phone calls, app installs.
• B. Impressions, clicks, CTR, ad ranks.
• C. Video views, channel subscriptions, comments, likes.
• D. Budget adjustments, automated rules, bid strategies, schedules.

Answer: (A)

Conversions are actions that really matter to a business and can be measured as outcomes of your ads. The typical conversion events Google Ads tracks are customer-focused actions that indicate value, such as purchases, signups, form submissions, phone calls, and app installs. These are the events you’d optimize for because they directly reflect real business results and can be assigned value in your reporting.

The other options describe things that aren’t conversions. Impressions, clicks, CTR, and ad rank are metrics that show how ads perform or compete, not actions that convert users. Video views, channel subscriptions, comments, and likes are engagement metrics on YouTube, not standard conversion actions advertisers usually optimize for. Budget adjustments, automated rules, bid strategies, and schedules are campaign-management features, not conversions.

So, the best-fit set of typical conversion events includes purchases, signups, form submissions, phone calls, and app installs.