Which action is recommended to optimize for conversions by improving message relevance?

• A. Remove ad extensions
• B. Test different calls-to-action to see what drives sales
• C. Decrease bids
• D. Shorten landing page content

Answer: (B)

To optimize for conversions, the message shown to users should clearly align with what you want them to do and guide them toward taking that action. Testing different calls-to-action provides direct evidence about which phrasing motivates people to convert, so you can refine the ad copy to match what actually drives sales. By experimenting with variants like “Shop now,” “Get a quote,” or “Free trial,” you discover which wording resonates with your audience and leads to higher conversion rates, especially when the landing experience reinforces the same action. This data-driven approach improves message relevance because the ad communicates the specific action users are most likely to take, helping the funnel convert more effectively. In contrast, removing ad extensions reduces trust signals, lowering relevance and CTR; lowering bids reduces traffic and may not improve conversions; shortening landing page content can hurt clarity if essential details are removed.