Which action is part of optimizing for conversions?

• A. Change your ad to get a longer, more noticeable headline
• B. Create more ads
• C. Add ad extensions (call, site link, or callout)
• D. Test ads with different calls-to-action, so you know what works better to drive sales

Answer: (D)

Optimizing for conversions means focusing on messages and experiments that prove which actions actually drive users to complete a desired goal. Testing ads with different calls-to-action is a direct way to measure what messaging persuades people to buy or sign up, so you can identify the best-performing version and scale it. Other tactics like making headlines longer or simply creating more ads can improve visibility or coverage, but they don’t by themselves reveal which message converts best. Ad extensions can boost click-through and provide extra information, yet they don’t inherently test which call-to-action yields more conversions. The key is to experiment with CTAs and use the results to drive higher conversion rates.