Which action is NOT a recommended step for optimizing ads and ad groups?

• A. Change your ad to get a longer, more noticeable headline
• B. Pause current ads and campaigns
• C. Create more ads
• D. Add ad extensions (call, site link, or callout)

Answer: (B)

Optimization in Google Ads relies on ongoing testing and asset enhancements to boost performance. Keeping ads running is essential because the system learns from real-time data and user interactions. Pausing current ads and campaigns stops impressions, clicks, and conversions, cutting off the data the algorithm needs to learn which messages and extensions work best. You might pause specific underperformers after review, but broadly pausing everything is not an optimization tactic since it halts the very feedback loop that informs improvements. By comparison, changing an ad to use a longer, more noticeable headline, creating more ads for A/B testing, and adding ad extensions (call, sitelink, or callout) are all standard ways to improve relevance, visibility, and performance. They provide more opportunities to test, more information to learn from, and more ways to meet user intent.