What three questions does 'Find potential customers online' emphasize?

• A. What, why, when
• B. Who, where, what
• C. Why, whom, where
• D. When, how much, which

Answer: (B)

Finding potential customers online hinges on three practical questions: who they are, where they spend time online, and what they’re looking for or doing.

Who defines your audience or personas—the people you want to reach. Where guides you to the digital places to show your message—search, social platforms, or specific sites. What captures their intent or needs, informing what keywords or topics to target and what offers will resonate. Together, these dimensions shape who you target, where you reach them, and what message or keywords will engage them.

Other options don’t align as well because they mix concepts like why, timing, or quantities, which don’t directly map to identifying and reaching potential customers online.