What should you do to ensure ads run on your busiest days?

• A. Raise your budgets to keep your ads running on your busiest days
• B. Lower your budgets on busy days
• C. Pause campaigns on busy days
• D. Schedule all ads to run only during off-peak hours

Answer: (A)

On busy days, search volume and competition surge, so your ads can accumulate impressions quickly and your daily budget can run out sooner. Increasing the daily budget keeps your campaigns eligible to serve throughout those peak periods, preventing early depletion and maintaining visibility when most customers are active. Lowering budgets or pausing campaigns would reduce exposure when it matters, and scheduling ads only for off-peak hours would miss the busiest times. So raising the budget ensures your ads keep running during your busiest days.