What should you do to align your ads with your landing page?

• A. Match your ads to your landing page
• B. Use generic landing pages
• C. Remove landing pages
• D. Use separate landing pages for each keyword

Answer: (A)

The main idea is to create a seamless match between what the ad promises and what the landing page delivers. When users click an ad, they expect the landing page to continue the same message—same offer, keywords, and value proposition—and to present a clear path to the desired action. This alignment improves user trust, boosts engagement, and helps Google evaluate ad relevance and landing page experience, which can lift quality score and ad performance. It also reduces confusion and bounce rates because visitors instantly see that the landing page fulfills the promise of the ad.

Generic landing pages dilute relevance, making ads feel misleading or out of touch. Removing landing pages eliminates a critical conversion point. Using a separate landing page for each keyword can be helpful for testing and relevance, but it doesn’t inherently ensure that the ad and page stay matched over time; if the messaging diverges, the experience suffers. The strongest practice is to ensure the ad copy, keywords, and landing page content are aligned so the user encounters a consistent message from click to conversion.