What is the recommended post-launch action for a new campaign?

• A. Do not monitor performance
• B. Turn on all features without testing
• C. Monitor performance and adjust as needed
• D. Stop after first week

Answer: (C)

After a new campaign goes live, the essential step is to monitor performance and adjust as needed. By tracking key metrics such as conversions, CPA, ROAS, CTR, and impression share, you gain insight into which keywords, ads, and audiences are delivering value. Use that data to refine bids and budgets, add negative keywords, tweak ad copy, and optimize landing pages, testing changes to confirm what improves results. This ongoing optimization is how you translate initial activity into sustainable performance. Not monitoring means you won’t know what’s working and could waste spend. Turning on all features without testing can misalign spend with goals and reduce efficiency. Stopping after the first week cuts off valuable data and prevents reliable conclusions, since performance often evolves as data accumulates and market conditions shift.