What is the purpose of Sitelink Extensions?

• A. Add links to help people find what they're looking for.
• B. Show store ratings.
• C. Display a phone number on the ad.
• D. Highlight price tiers.

Answer: (A)

Sitelink Extensions add extra links beneath your ad that point to specific pages on your site, helping people find exactly what they're looking for quickly. By directing users to relevant sections such as product categories, promotions, or store hours, these links improve the user experience and can boost click-through and conversion rates because the ad becomes more actionable and useful. For example, a retailer can link directly to “Men’s Shoes,” “Sale,” and “Store Locator” to guide shoppers straight to those pages. Other ad extension types like displaying store ratings, showing a phone number, or highlighting price tiers serve different purposes and are separate features.