What is the difference between Drafts and Experiments in Google Ads?

• A. Experiments run traffic split tests to compare performance with the original.
• B. Drafts create a copy to test changes; Experiments run traffic split tests to compare performance with the original.
• C. Drafts delete campaigns; Experiments create new accounts.
• D. Drafts are for budget settings; Experiments are for ad rotation.

Answer: (D)

Drafts let you create a copy of a campaign to test proposed changes in a safe, editable workspace without affecting the live campaign. You can adjust budgets, bids, ads, keywords, and other settings in the draft and preview how those changes might look. The draft itself isn’t running as the active campaign yet; it’s a preparation step that keeps the original campaign intact until you decide to apply the changes.

Experiments, on the other hand, are actual split tests that run traffic between the original campaign and a draft version to compare performance. You set how much traffic goes to the experiment, how long the test runs, and which metrics you’ll compare. The goal is to determine, with data, whether the changes in the draft lead to better results than the original, so you can decide to adopt them.

In short, drafts are for building and previewing changes; experiments are for measuring those changes against the original using a controlled traffic split.