What is the benefit of linking GA4 to Google Ads and importing conversions?

• A. To measure conversions in Ads and optimize bidding.
• B. To automatically increase daily budgets.
• C. To publish ads on YouTube only.
• D. To disable GA4 data collection.

Answer: (C)

Linking GA4 to Google Ads and importing conversions lets Google Ads see when users complete valuable actions tracked in GA4. That means you can measure conversions directly in Ads and use that data to optimize bidding based on real outcomes, not just clicks. With conversion data in Ads, you can employ smarter bidding strategies (like Target CPA or Target ROAS) and improve campaign performance by bidding more for actions that matter. It also enhances reporting and enables using GA4 audiences for better targeting in Ads. The other options don’t reflect the benefit: budgets aren’t automatically increased, ads aren’t published on YouTube only because of this link, and the goal isn’t to disable GA4 data collection.