What is Quality Score?

• A. A numeric rating from 1 to 100 for ad copy only
• B. The estimated average position of ads
• C. The 1–10 ranking that estimates the quality of your ads and their landing pages
• D. A metric indicating the number of conversions expected

Answer: (C)

Quality Score is the 1–10 rating Google Ads uses to estimate how relevant and useful your ads and landing pages are for a given keyword. This score influences how often your ads are shown and how much you pay per click. It’s built from three signals: the expected click-through rate (how likely people are to click your ad), ad relevance (how closely your ad matches the keyword), and the landing page experience (quality and usefulness of the page people land on). A higher score often leads to better ad positions at lower costs. It’s not about ad copy alone, not a simple predicted average position, and it doesn’t directly measure conversions.