What is a recommended action when optimizing for clicks?

• A. Perhaps a keyword review is in order
• B. Consider your bidding and budgeting targets to expand your reach to a broader audience
• C. Add negative keywords
• D. Pause campaigns

Answer: (A)

When optimizing for clicks, the first move is to review your keywords. A keyword review helps you spot terms that aren’t relevant, drive costly but low‑quality clicks, or have poor alignment with your ads and landing pages. By pruning underperforming keywords, adjusting match types, and refining your list, you can improve relevance and entice more people to click, all while keeping costs under control.

Expanding reach by bidding targets can increase impressions, but it isn’t about improving clickability or efficiency. Adding negative keywords helps reduce wasted clicks, but on its own it doesn’t boost the number of clicks. Pausing campaigns stops traffic entirely, which defeats the goal of optimizing for clicks.