What feature should you add to your Google Ads campaign to drive foot traffic to a local business location?

• A. Location extensions
• B. Call extensions
• C. Sitelink extensions
• D. App extensions

Answer: (A)

Location extensions are the feature that connects online ads to a physical storefront. They attach your business address to your ads and show a map pin, with mobile ads offering a Directions button that makes it easy for nearby people to navigate to your store. This directly encourages foot traffic because it capitalizes on local search intent and provides a clear path to the storefront. Other extensions serve different goals—call extensions drive phone calls, sitelinks expand website navigation, and app extensions promote app installs—none of which specifically encourage someone to visit a brick-and-mortar location. Pairing location extensions with an up-to-date Google Business Profile helps ensure accurate directions and store information.