What does Approved (limited) mean for an ad?

• A. Your ad is currently eligible to run in particular countries and is restricted from others.
• B. Your ad is disapproved entirely.
• C. Your ad is paused.
• D. Your ad is running worldwide but limited by budget.

Answer: (A)

Approved (limited) means the ad has passed review and is allowed to run, but only in specific locations. In practice, your ad can trigger impressions in the countries you’ve targeted, while it won’t eligible to show in others. It isn’t disapproved or paused, and it isn’t necessarily limited by budget—the delivery limitation here comes from location targeting. If you want broader reach, adjust the geographic targeting to include more countries.