What best describes a Google Ads Search Campaign?

• A. A Search Campaign shows text ads on Google search results in response to user queries; Display/Video show ads on sites or YouTube; Search targets intent, Display/Video target awareness and reach.
• B. A Search Campaign runs video ads on YouTube.
• C. Display campaigns display image ads only.
• D. Search campaigns are for branding on social media.

Answer: (A)

A Google Ads Search Campaign is about showing text ads on Google search results in response to a user’s query, capturing intent and aiming for direct actions like clicks or conversions. This setup uses keyword targeting so your ads appear when people actively search for terms related to your products or services, directly on the search results page.

This differs from Display or Video campaigns, which place ads on websites or YouTube and are typically oriented toward awareness and reach rather than immediate search-driven actions. The other options don’t describe the Search Campaign accurately: video ads on YouTube belong to Video campaigns, Display campaigns aren’t defined solely by image ads and aren’t the description of a Search Campaign, and branding on social media is outside the Google Search Campaign scope.