What are Negative Keywords?

• A. Match Types
• B. Sitelink Extensions
• C. Keywords
• D. Negative Keywords

Answer: (D)

Negative keywords are terms you add to your Google Ads account to tell the system not to show your ads for searches that include those terms. They help keep your ads relevant and prevent spending on clicks from users unlikely to convert. You can apply them at the campaign or ad group level, or use shared negative keyword lists to apply them across multiple campaigns. For example, if you sell new laptops but don’t offer parts, you might add “parts” as a negative keyword so searches like “laptop parts” don’t trigger your ads. Negative keywords are a separate control from positive keywords and from sitelink extensions, and they work by excluding queries that contain the specified terms.