What are Keywords in Google Ads?

• A. Ad Extensions
• B. Keywords
• C. Negative Keywords
• D. Match Types

Answer: (B)

Keywords are the words or phrases you choose to describe your product or service, and they’re what trigger your ads when people search for terms related to what you offer. They serve as the targeting signal that connects a user’s query to your ad, signaling intent. You group related keywords into ad groups and use match types to control how closely a query must align with a keyword to trigger your ad. This is different from ad extensions, which add extra clickable info to your ads, and from negative keywords, which block certain searches. Match types—such as broad, phrase, and exact—control how broad or precise the match is between the user’s search and the keyword, shaping your reach and relevance.