What are common reasons for ad disapproval, and how would you fix them?

• A. Policy violations, editorial disapproval, policy issues; fix by editing content to comply, ensuring claims are accurate, resubmitting.
• B. There are no common reasons; ads are always approved.
• C. Only landing page issues cause disapproval.
• D. Billing issues cause disapproval.

Answer: (A)

Ad disapprovals come from two common areas: policy violations and editorial disapproval. Policy violations happen when the ad promotes something prohibited, makes false or unsubstantiated claims, or misleads users, or when the landing page or business practices don’t meet Google Ads rules. Editorial disapproval is about the ad’s quality and presentation—things like grammar, punctuation, capitalization, excessive symbols, or a destination URL that doesn’t match the ad or provides a poor user experience. To fix these, tighten the ad copy so it accurately reflects what users will see, back up any claims with evidence, and ensure the landing page aligns with the ad (clear messaging, correct offer, functioning pages). After making compliant edits, resubmit the ad for review.