To compare consumer interest for a term over time, which tool should Cate use?

• A. Google Trends
• B. Google Shopping Insights
• C. Google Correlate
• D. Keyword Planner

Answer: (A)

Measuring how consumer interest in a term changes over time is best done with Google Trends, because it provides a time-based view of search interest and lets you compare terms within the same period. It shows relative popularity on a 0–100 scale, highlights trends, seasonality, spikes, and you can filter by location and time range to see geographic patterns. Note that Trends shows relative interest rather than exact search counts. Shopping Insights focuses on product-level shopping patterns rather than general term interest over time, Google Correlate (now integrated into Trends) is about finding terms with similar patterns rather than tracking a single term’s interest over time, and Keyword Planner provides keyword ideas and traffic estimates for planning campaigns, not a direct time-series comparison of interest across terms. So Google Trends is the right choice for comparing consumer interest over time.