The advertiser adds a snippet of code to certain spots on their website and app to capture interactions. What is this snippet commonly called?

• A. Remarketing tag
• B. Conversion tracking tag
• C. Tracking cookie
• D. Pixel tag

Answer: (B)

Conversion tracking relies on a small piece of code that fires when a user completes a desired action on your site or app, and reports that event to Google Ads. This snippet is commonly called a conversion tracking tag. It’s placed on the page that confirms a conversion (like a purchase confirmation or sign-up thank-you page) and triggers when the action occurs, enabling you to measure which ads, keywords, and campaigns drive valuable actions and to optimize bids and budgets accordingly. A remarketing tag serves to collect data for building retargeting audiences and is not primarily used to measure conversions. A tracking cookie refers to the browser data stored about a user, not the code snippet itself. A pixel tag is a general term some platforms use for a tracking snippet, but in Google Ads the standard term for the conversion-measuring code is the conversion tracking tag.