Quality Score is comprised of three components used in Google Ads. Which are they?

• A. Expected CTR, ad relevance, landing page experience.
• B. Quality Score is the average position of your ads.
• C. Quality Score is the total clicks you receive.
• D. Quality Score is the daily budget.

Answer: (A)

Quality Score measures how well your keywords and ads deliver a good user experience, and it’s built from three factors: expected click-through rate, ad relevance, and landing page experience. Expected CTR reflects how likely people are to click your ad when it appears for a given keyword, based on past performance and the match type. Ad relevance gauges how closely your ad text matches the intent of the search query. Landing page experience evaluates the quality and usefulness of the page users land on, including relevant content, clear information, easy navigation, and mobile-friendliness. Together, these components determine Quality Score, which influences ad rank and cost per click—the better these areas, the higher your potential rank and lower your costs. Daily budget, total clicks, or average position are not part of Quality Score, though they affect overall performance.