Name at least four common ad extension types and what they add to a search ad.

• A. Sitelink extensions, Call extensions, Callout extensions, Structured snippet extensions
• B. Location extensions, Price extensions, App extensions, Review extensions
• C. Display extensions, Video extensions, Image extensions, Icon extensions
• D. Banner extensions, Shopping extensions, Lead form extensions, Modal extensions

Answer: (B)

In search ads, ad extensions add extra, actionable information to your main ad, making it more visible and useful and often boosting click-through and conversions. The four common extension types here show a mix of local presence, pricing, app promotion, and credibility.

Location extensions show your business address and can link to directions, helping nearby customers find you. Price extensions display product or service prices right in the ad, giving quick context on cost. App extensions link to your mobile app, encouraging downloads directly from the search result. Review extensions pull in third-party quotes or ratings, adding social proof to build trust.

Other option choices include extensions that exist in some contexts, but the combination here is a straightforward, widely used set that clearly illustrates what an ad extension can add to a search ad.