How can you track offline conversions and import them into Google Ads?

• A. Only track online conversions via Google Ads.
• B. Import offline conversions via CRM or call data; map conversion time, value, and user IDs; configure to import into Google Ads and attribute.
• C. It is not possible to import offline conversions.
• D. Import requires manual spreadsheet daily updated.

Answer: (D)

Offline conversions are tracked by tying the action back to the ad click that generated it using the click identifier (GCLID). To do this, set up a conversion action in Google Ads that is import-based. When someone clicks your ad, capture and store the GCLID along with the lead or sale. Later, when the offline event occurs (in your CRM or through a call center), record the same GCLID, the conversion time, the value, and the currency, and optionally a user ID to aid matching.

You import this data into Google Ads from your CRM or via a data file or API. During the import, map the GCLID to the corresponding click, specify the conversion action, and provide the conversion time and value. Google Ads will then attribute that offline conversion to the same ad, campaign, and keyword as the original click.

Automation options exist, such as CRM integrations or scheduled CSV uploads, so you don’t have to rely on a daily manual spreadsheet. This approach gives a fuller view of ad performance by capturing offline outcomes.